Our services
Audience focused podcasts, engaging your brand story
What does success look like? And how does our approach work?
We start with a strategy to develop fit-for-purpose, branded podcasts. Then it’s time to get creative, and step in to the studio, fully supported by the Podcast Empire team. We bring the expertise and professionalism of our team of sound designers, audio engineers, script writers and talent scouts so your podcast is top-tier quality every time.
Our communications experts then execute a tailored marketing and distribution plan to engage your target audiences.
Podcast Strategy
- Overarching communications objectives
- Audience, key message and concept development
- Podcast campaign planning
- Distribution calendars
- Podcast tone of voice & style guides
- Metrics reporting & insights
- External communications
- Internal communications
- Podcast marketing strategies
Podcast Production
- Creative, audience-first podcast concept development
- Scripting
- Podcast production
- Story editing
- Research
- Fact checking
- Casting
- Voiceover artists
- Presenters & interviewers
- Studio engineers
- Tape sync operation
- Immersive sound design
- Sound recording
- Audit editors
- Mix engineering
- Music licensing
- Custom composition coordination
- Video production
Distribution
- Podcast cover design
- Distribution to all major platforms, such as Apple Podcasts
- Podcast feature content writing
- Podcast blog strategy & writing
- Show notes, timecodes and transcripts
- Full-service Cascading Content Strategy
Marketing and Amplification
- Digital marketing strategy to build and retain podcast audience
- Multi-channel video production, cut downs and editing
- Social channel strategy
- Social posts to support engagement, including written and video content
- Organic and paid social campaign calendaring and execution
- Voiceovers and captions
- Podcast promotional eDM content, including design, management and evaluation
Podcast Empire Team in action
Our Process
A collaborative, creative and custom approach to podcasting
Strategise and ideate
Strategic planning
Enjoy getting creative with us to set your strategy and explore podcasting ideas. We’ll collaborate on briefs, concepts and scripts that sizzle.
Casting
Podcast voices
We source, train and record the voices that make your podcast sing, from experts to professional voiceover artists, broadcasters and interviewers, your favourite actors, company spokespeople and even clients.
Produce
Content creation
Your podcast will sound perfect. We handle audio engineering, recording, mixing, mastering and immersive sound design. We also find (or make) the right sounds, from custom compositions to licensing. You simply approve the finished product.
Final touches
Wrap the podcast
The finishing touches include eye- catching and alluring cover artwork that cuts through a busy podcast library, to transcripts, show notes and timestamps that make your podcast accessible to listeners and work the distribution algorithms.
podcast release
Distribution
There are a range of distribution options available to brands. Some prefer to keep their audio in-house, or available via their own channels. We also offer full Acast distribution to all major podcast networks, including iHeartRadio, Apple Podcasts, Google Podcasts, Amazon and more.
Amplification
Cascading content
Our roots are in content production. This means we’re perfectly positioned to deliver a cascading content strategy that amplifies your podcast. From blogs, video, eDMs, public relations and social media, we’ve got you covered. We can amplify, and you can enjoy the analytics.