About Us

Creative, agile & experienced podcast producers

A podcast producer team with a proud record of building sustained, trusted client partnerships

How it all started

Both queens of content in their own right, journalists Cathy Wever and Clare Murphy sat down over coffee in Melbourne in 2015 to form Content Empire – a boutique communications agency that placed high-impact content and elite customer care at the heart of their service. 

As time marched on, Rowena Murray joined the team, bringing an audio engineering skill set along with 30 years of advertising and marketing expertise. The result? Podcast Empire was born.

We partner with government, private and NFP clients to deliver impactful audio that is sticky listening for audiences in the fast-growing podcasting space. 

Long may the Podcast Queens reign!

Our passionate, podcast-ish people

We’re end-to-end podcast producers. Meet our team of inspired and creative podcast creators. We’re the strategists, audio engineers, designers, producers, videographers and writers of podcasts that our clients love. 

Clare Murphy managing director

Clare Murphy

Managing Director

Passionate about helping businesses communicate their unique story, Clare is focused on the possibilities, never the restrictions. She is a creative thinker and specialises in distilling ‘big picture’ visions into stories that engage.

Cathy Wever

Cathy Wever

Creative Director

A skilled and creative communicator, Cathy is an accomplished content strategist, journalist and editor who works with businesses across a wide range of sectors, enabling them to tell their podcasting story, their way.

Rowena Murray

Podcast Director

Row has 30 years in PR, advertising and radio under her belt, and has narrowed her focus on the juggernaut that is podcasting. A qualified audio engineer and sound designer, she can often be found producing ABC Radio Sunday Mornings with Lisa Leong.

Edwina Callua headshot

Edwina Callus

AUDIO CONTENT STRATEGIST

A communications professional with more than 20 years experience working in government and private industry, Edwina has skills including speech writing, research, fact-checking, copywriting and more. 

Sarah Ordonez

AMPLIFICATION and social media MANAGER

A writer and content producer with global experience, Sarah’s communication talents span the full digital content spectrum. She crafts and refines social messages that drive podcast growth and engagement.

Afra Mullins

Afra Mullins

Designer & Visual Content Editor

Afra is a multidisciplinary communication and graphic designer, known for her thoughtful & considered approach to her work. With a background in film & TV production, Afra creates the full gamut of podcast artwork, from covers to ads and social tiles.

Steve Murray

Business Development MANAGER

Steve is a long-standing member of the Content Empire and Podcast Empire family, and is the founder and CEO of Inaugurate. He is a growth architect and works with us to amplify our reach and meet new clients.

Podcast Empire
Our Team

We deliver more than brilliant podcasts; expect the highest standards of client care.

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Professional service

Partnering for success

Trust is earned through consistent delivery of the highest standards of customer care and transparency from the very first interaction with our team.
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Collaborative

Asking the right questions

Getting to know your business by asking the right questions means we add value as a podcasting partner quickly, and turn your brand into stories that count.

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Expert

A proven track record of results

We put together the best team for your podcast, drawing on a wide pool of artists and experts, to deliver sticky listening for your brand.

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Agile + Flexible

Adaptive to your needs

Our boutique agency approach means you will always enjoy a responsive and transparent podcast experience. It’s a red-carpet approach every day.

Beautifully recorded. You are total stars, thank you.

Simon Hollis
Head of Radio, Brooklapping for BBC World Service

Row, you’re doing such an awesome job. You’ve been a wonderful addition to ABC Melb, and the station is lucky to have you.

Dina Rosendorff
Manager, Radio National, ABC

Row brings endless ideas, knowledge, experience and wisdom across so many areas of communications and media - you’d think she’d lived 3 lifetimes. And wow is she cool and calm in a crisis. Broad Radio wouldn’t be where we are without her. We love her!

Jo Stanley
CEO & Founder, Broad Radio

It’s been a real pleasure working with the team at Content Empire. A special thanks to Cathy and Row for getting us to the finish line with the huge B2B journey piece of work.

Liz Baxter
Marketing Manager (Industry Engagement), Faculty of Engineering & IT, University of Melbourne

We have had such good experiences working with Content Empire! Thank you.

Alice Bassett
Senior Manager, Marketing and Communications, BankVic

We very much enjoyed working with the Empire team, and were also very happy with the work produced.

Senior Policy Analyst, International Education
Global Victoria, DJPR